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The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Coverage

Premium

A new report by Stagwell surveyed thousands of American adults about ads placed next to various news topics. It found little for brands to be concerned about.

A new study aims to convince advertisers that the news is brand-safe

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

The business model for news journalism has been hurt by misconceptions of brand safety around placing ads in proximity to news.

Turning the vicious cycle of news and advertising into a virtuous one

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

NBCU’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

If you say “AI” enough times, will it become reality?

3 big insights from OMR 2024, Europe’s top marketing summit

The Trade Desk's Jed Dederick explores the pervasiveness of the nontransparent ad network monetization model in advertising.

The murky world of ad networks

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale.

Inside the upfronts’ measurement and attribution transformation

Twitter

Travis Clark

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

How streaming is transforming how we watch television.

Streaming

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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