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The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

Premium

Hot Seat

5 minutes with - Voices page (Video section)

Co-Founder and CEO, PubMatic

Rajeev Goel

Zac Wang

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

5 minutes with - Video page

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

A spotlight on leaders from across the advertising industry

Leaders

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

VP of product, ID5

Op-ed

How streaming is transforming how we watch television.

Streaming

gated content

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Chief Revenue Officer, The Trade Desk

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Podcast

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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Programmatic Lead, Two Circles

Everything digital marketers need to know to make their jobs easier.

Office Hours

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

The movie business is making its way back after summer box office success this year; programmatic advertising and first-party data are proving their star power.

The power of programmatic now showing at a movie theater near you

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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