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A new report by Stagwell surveyed thousands of American adults about ads placed next to various news topics. It found little for brands to be concerned about.

A new study aims to convince advertisers that the news is brand-safe

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

The business model for news journalism has been hurt by misconceptions of brand safety around placing ads in proximity to news.

Turning the vicious cycle of news and advertising into a virtuous one

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

NBCU’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

If you say “AI” enough times, will it become reality?

3 big insights from OMR 2024, Europe’s top marketing summit

The Trade Desk's Jed Dederick explores the pervasiveness of the nontransparent ad network monetization model in advertising.

The murky world of ad networks

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale.

Inside the upfronts’ measurement and attribution transformation

More consumer purchasing power meets the growing popularity of ad-supported streaming.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

As live sports and other events increasingly shift to streaming, appointment television is helping drive engagement for SVOD platforms.

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

As some sports gain traction outside of their main markets, streamers could benefit from identifying those that are spiking in popularity around the world.

How sports could be a global gold mine for streamers and advertisers

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

LG Ad Solutions is integrating UID2, which will allow advertisers to tap its ecosystem of millions of connected TVs in a privacy-conscious way.

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Marketers are not surprised. Many are preparing for a post-cookie future already.

Marketers unfazed as Google delays cookie deprecation for third time

Two of France’s biggest broadcasters to adopt alternative identifier EUID.

Streaming giants will face stiffer competition for CTV ad dollars in France

At the IAB Tech Lab’s “As the Cookie Crumbles” event, engineers and members of IAB Tech Lab’s Privacy Sandbox task force discussed their main challenges when analyzing the privacy technology.

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event

Could retail data be the perfect expression of deterministic data?

Just for conversions? Why marketers may be missing the bigger picture on retail data.

TV has long been valued for its reach, but omnichannel strategies are showing their ability to scale

How consumer health giant Reckitt is future-proofing its marketing efforts by going omnichannel

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

Social media remains a key source of traffic for news publishers, but changing audience preferences could bring unexpected benefits to publications.

As Meta tightens the traffic tap, where will news publications turn for audiences?

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

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How streaming is transforming how we watch television.

Streaming

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

CEO, Founder & Chairman, The Trade Desk

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Co-founder and CEO, ID5.io

Everything digital marketers need to know to make their jobs easier.

Office Hours

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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