Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The business model for news journalism has been hurt by misconceptions of brand safety around placing ads in proximity to news.

Turning the vicious cycle of news and advertising into a virtuous one

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

NBCU’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

If you say “AI” enough times, will it become reality?

3 big insights from OMR 2024, Europe’s top marketing summit

The Trade Desk's Jed Dederick explores the pervasiveness of the nontransparent ad network monetization model in advertising.

The murky world of ad networks

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale.

Inside the upfronts’ measurement and attribution transformation

During this election year, growing levels of misinformation on social media are giving rise to advertising alternatives like CTV.

As U.S. election looms, political advertisers shift focus to CTV

Fresh data indicates Americans surveyed increasingly prefer ads with their streaming plans over commercial-free subscriptions.

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

More consumer purchasing power meets the growing popularity of ad-supported streaming.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

As live sports and other events increasingly shift to streaming, appointment television is helping drive engagement for SVOD platforms.

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

As some sports gain traction outside of their main markets, streamers could benefit from identifying those that are spiking in popularity around the world.

How sports could be a global gold mine for streamers and advertisers

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

CEO, Stagwell

Mark Penn

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

How streaming is transforming how we watch television.

Streaming

CEO, Founder & Chairman, The Trade Desk

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

SVP, monetization and business strategy, Mediavine

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

VP Inventory Development, The Trade Desk

Not Found

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

Subscribe to The Current newsletter