The Current Report: Publishers experiment with making money in today's world
On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future.