Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Fresh data indicates Americans surveyed increasingly prefer ads with their streaming plans over commercial-free subscriptions.

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

EssenceMediacom Canada CEO Urania Agas on the state of the news industry in Canada, and how marketers are responding.

5 minutes with EssenceMediacom Canada’s Urania Agas

To advance the open internet, publishers and advertisers need to align on better measurement

LG Ad Solutions is integrating UID2, which will allow advertisers to tap its ecosystem of millions of connected TVs in a privacy-conscious way.

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

More consumer purchasing power meets the growing popularity of ad-supported streaming.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

As live sports and other events increasingly shift to streaming, appointment television is helping drive engagement for SVOD platforms.

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

News publishers and the IAB are making the case that advertising alongside news has positive business consequences.

IAB, news publishers push how news is good for advertisers at NewFronts

Chris Ebmeyer, SVP Director of Media Services at 160/90  explores how marketers can account for the “messy” nature of today’s digital advertising landscape.

How to manage this messy moment in digital advertising

The industry innovator is leading the market again, shifting its focus to the metrics that matter

Doubt Netflix at your own peril 

The former LA Times journalist breaks down the future of journalism after Google removed news links from search results in response to the California Journalism Preservation Act (CJPA).

5 minutes with journalist Matt Pearce

The Trade Desk's Stuart Colman shares why the world of digital advertising is bigger than the Chrome browser.

The world of digital advertising is bigger than the Chrome browser

Is interoperability the key to winning the cookieless race?

The open web vs. the walled garden: Is interoperability the key to winning the cookieless race?

Political media buyers need to think beyond microtargeting that simply matches the voter file and embrace a more layered approach to programmatic to reach new voters.

How political media buyers misuse programmatic

As some sports gain traction outside of their main markets, streamers could benefit from identifying those that are spiking in popularity around the world.

How sports could be a global gold mine for streamers and advertisers

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

Ford’s Chief Futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

If journalism isn't around, how will generative A.I. models feed new information?

Why it makes business sense for A.I. models to keep journalism around

Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles.

Big Tech and journalism battle over proposed legislation in California

Advertisers felt ‘March Madness’ after the intense demand for women’s basketball. We're breaking down why the game is breaking through.

Advertisers are taking notice of the power and scale of women’s sports after March Madness

Advertisers take notice of the power and scale of women’s sports after March Madness

On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data.

How quality commerce data is changing the landscape for advertisers

As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising

Why brand-funded shows are getting bigger on streaming

Green media is all about delivering digital advertising more efficiently toward a carbon neutral future

What the Tech is green media?

How timing, placement, and sound can determine an ad’s designation.

What the Tech are in-stream vs. out-stream video ads?

How seed audiences form the basis for targeted ad campaigns.

What the Tech are seed audiences?

President and CEO of Volta, Brandt Hastings, joins Asking for a friend to explain place-based media.

Asking for a friend: What is place-based media?

Unilever Head of U.S. Media Investment and Partnerships, Aaron Sobol explains green media and what the industry can do to increase sustainability efforts.

Asking for a friend: What is green media?

McDonalds' Alison Ciccione joins The Current's Asking for a friend to explain the magic behind leveraging first-party data

Asking for a friend: How do I activate first-party data?

Mark Jablonowski, CTO and president of politics and public affairs at Optimal, explains the basics of geofencing and how it allows for specific measurement.

Asking for a friend: What is geofencing?

Ander Lopez Ochoa, EMEA head of Kenvue, breaks down supply path optimization (SPO) and its importance for marketers.

Asking for a friend: What is SPO?

Everything digital marketers need to know to make their jobs easier.

Office Hours

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

How streaming is transforming how we watch television.

Streaming

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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