The Current Report: TV ad buyers adapt to the marketing funnel collapsing
This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster.