The Current Report: How the demise of cookies will impact digital advertising
Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial.
Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions.