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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

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SVP, monetization and business strategy, Mediavine

President & CEO, Index Exchange

Managing Director, Uplift Campaigns

COO, Flashtalking by Mediaocean

General Manager of Data Partnerships, The Trade Desk

VP Product, The Trade Desk

Chief commercial officer, Scope3

Chairman and CEO, InfoSum

Co-founder, CEO, Attain

GVP, strategy and business development, Oracle Advertising

SVP Director of Media Services, 160over90

SVP sales and partnerships at Experian

Executive Vice President, VAB

Executive Director, Partnerships & Business Development, S&P Global Mobility

Co-Founder & CEO, Mediavine

Managing Director, Digital Paid Media, GMMB

VP of strategy and partnerships, Intent IQ

CEO, Publicis Media France, and COO, Publicis Groupe

VP of ad technology and programmatic revenue, Advance Local

SVP, Product, The Trade Desk

CMO and EVP, The Trade Desk

CEO, Goodway Group

Chief Revenue Officer, The Trade Desk

CEO, Founder & Chairman, The Trade Desk

Co-founder and EVP of innovation and strategy, Strategus

co-founder and CEO, Nota

Chief Revenue Officer, Snopes.com

Chief Product Officer, Experian Marketing Services

Senior Director of Content Programming and Strategy, Tubi

CEO & founder, AJL Advisory

CEO, Stagwell

Co-founder and CEO, ID5.io

SVP, Product Sales and Strategy, Nielsen One

Co-Founder, Sincera

partner, Bully Pulpit Interactive

Head of Brand Media, PMG

Global Solutions President, Circana

VP, General Manager; CVS Media Exchange (CMX)

VP U.K., The Trade Desk

Co-Founder and CEO, PubMatic

Research Director - Consumer Research Lead, Ampere Analysis

EVP of Business Development, iSpot.tv

CMO, Iris.tv

SVP of technology, The Trade Desk

Chief Strategy Officer, The Trade Desk

President of Media, dentsu Canada

Chief Strategy Officer, Butler/Till

Chief Executive Officer, LiveRamp

COO, Paramount Advertising

Senior Director, European Identity, The Trade Desk

Managing Director, Exverus Media

Managing Director, Middle East and Africa, The Trade Desk

Chief Commercial Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

VP Inventory Development, The Trade Desk

CTO, Good-Loop

head of technology and innovation, Spark Foundry U.K.

Global Programmatic Lead, dentsu

Writers

Bill Simmons

Twitter

Damian Fowler

LinkedIn

Emma Shepherd

Grant Whitmore

Nishat Mehta

Parbinder Dhariwal

Terry Kane

Will Doherty

Zac Wang

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

How streaming is transforming how we watch television.

Streaming

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

Everything digital marketers need to know to make their jobs easier.

Office Hours

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

A spotlight on leaders from across the advertising industry

Leaders

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

Not Found

The reactions were instant, with some debating the future of Privacy Sandbox and others noting the ad industry was already moving on from the cookie.

What the ad industry is saying about Google’s pivot on cookies

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

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