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Uber’s Lee Walsh on leaning into local experiences

Lee Walsh is truly a global citizen. His career has brought him from Singapore to Spain, Sydney, San Francisco, and to London. Those experiences have shaped Walsh’s life view as well as his approach in translating Uber’s global brand into local relevance. Walsh says that’s when Uber is at its best, calling the brand the ultimate local product.

“Something we talk about internally is culturally relevant local moments.” Walsh shared on The Current Podcast. “So that could be a sporting sponsorship, it could be a major holiday in a particular country. But what that means for our media marketing campaigns is we don’t really do global campaigns or global guidelines.”

Walsh also discusses leveraging advertising in big time moments like the Super Bowl with all the fragmentation in the media space and participating in the upfronts for the second year in a row.