Today, 135 years after its founding, Johnson & Johnson (J&J) is still evolving. This year, the company is spinning off its consumer packaged goods arm into health brand Kenvue. Nate Notwell, the head of North American consumer experience at J&J, is helping lead the company’s marketing efforts into the future.
In this episode of The Current Podcast, Notwell talks about marketing the “135-year-old startup’s” new consumer health brand, utilizing new technologies that make the consumer journey easier, and venturing further into retail media.
“[Retail media] is a chance to show up as hyper-relevant in a moment where a consumer is open to and engaged with our brands,” Notwell says. “Retailers have a platform that engages consumers, and we can leverage that.”