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Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports AI

The Current Report: June 24, 2024. Special edition Cannes Lions.

AI is a divisive topic in advertising, particularly amongst creatives.

From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of AI "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."