Link to home

News from the open internet


Asking for a friend: What is retail media?

Illustration by Tim Bumatay / Getty / The Current

Claudia Johnson, SVP of partnership acceleration at Flywheel Digital, breaks down retail media in this episode of "Asking for a Friend." Johnson describes it as advertising that occurs "close to the point of sale or at the point of sale," and explains how brands can best fit retail media into their broader strategies.