There are 650 million people with disabilities, according to the UN, making them the largest minority in the world. In the U.S, around 20 percent of the country lives with a disability — double the worldwide average.
Jessica Reed, NBCUniversal’s vice president of product marketing and content strategy, has made accessibility for people living with disabilities a key part of her career.
“Representation matters in advertising,” Reed says. “And if you’re not thinking about people with disabilities as part of building inclusive content, then you’re missing a huge component of inclusion.”
In the latest episode of Asking for a friend, Reed discusses what she thinks brands need to do to make accessibility and representation better, how building a culture that’s inclusive benefits everyone, and more.