The Current Report: Major companies increase ad spend as threat of recession subsides

This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.

If you prefer podcasts, listen to The Current Report at the link here.