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The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

Identity is the bridge between AI and outcomes

Billie’s Anna Stallings thinks DTC brands should focus more on brand loyalty than on transactions

How the ad ecosystem penalizes quality journalism — and what comes next

Changing the marketing equation yields 90% more revenue returns, WARC suggests

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Identity is the bridge between AI and outcomes

Billie’s Anna Stallings thinks DTC brands should focus more on brand loyalty than on transactions

How the ad ecosystem penalizes quality journalism — and what comes next

Changing the marketing equation yields 90% more revenue returns, WARC suggests