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The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

The feed is fracturing culture. The open internet can fix it.

Ally Financial’s Andrea Brimmer on closing the women’s sports spending gap

More AI won’t fix advertising. Coordination will.

Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

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The feed is fracturing culture. The open internet can fix it.

Ally Financial’s Andrea Brimmer on closing the women’s sports spending gap

More AI won’t fix advertising. Coordination will.

Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia