The Readout|May 1066% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptionsZharmer Hardimon
The Readout|March 5Smaller streamers’ share of global demand for originals increased 36% in a yearZac Wang
The Readout|February 2863% of U.S. advertisers are prioritizing CTV at least as much as linear TV during upfrontsZharmer Hardimon
The Readout|February 21Post-pandemic, 34% of people in India — 481 million consumers — are now streaming contentEmma Shepherd
The Readout|January 25U.S. political ad spend on digital projected to jump 156 percent over last presidential election yearZharmer Hardimon