About 450 million people visit Pinterest every month to be inspired by pinners’ boards of images and videos featuring everything from wedding dresses to making quick meals. The 11-year-old visual discovery engine has grown its e-commerce capabilities, brand partnerships and continues to add ad formats and features for its expanding creator community. Pinterest's large female user base and the approach to e-commerce has inspired marketers to invest in the creator culture. Jon Kaplan, Pinterest's former chief revenue officer and an ex-Googler, joins the podcast to discuss how the brand is evolving as an important channel for marketers.
Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies