<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/xsl" href="sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"><!--Created on: 2026-05-27 11:49:20--><url><loc>https://www.thecurrent.com/marketing/macys-retail-media-strategy</loc><lastmod>2023-07-26T10:03:57-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/brand-engagement-advertising-campaigns-weather</loc><lastmod>2023-07-26T10:03:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/ad-industry-consumer-trust-debt-ceiling</loc><lastmod>2024-08-07T15:51:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/video/for-context-upfronts</loc><lastmod>2024-07-29T17:03:46-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/media/programmatic-upfronts-streaming-ctv</loc><lastmod>2023-07-26T10:08:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/ad-tech/what-the-tech-podding</loc><lastmod>2023-06-12T15:29:50-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/replumb-internet-cookies-uid2-advertisers</loc><lastmod>2024-12-04T13:29:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/media/canada-broadcasters-ctv</loc><lastmod>2023-06-12T15:32:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/buy-roi-investment-media</loc><lastmod>2024-08-07T15:50:56-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/media/hollywood-writers-striking-streaming-ctv</loc><lastmod>2023-06-12T15:33:04-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/ad-tech/what-the-tech-open-internet</loc><lastmod>2024-08-23T16:59:32-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/innovation/british-media-advertising-changed-king-coronation</loc><lastmod>2023-05-03T11:35:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/advertisers-ctv-live-sports-campaign</loc><lastmod>2023-06-12T15:33:36-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/data-privacy-business-digital-advertising</loc><lastmod>2024-08-07T15:50:45-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/innovation/buzzfeed-news-publishers-big-tech</loc><lastmod>2023-06-12T15:33:51-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/npr-twitter-news-publishing-social</loc><lastmod>2023-06-12T15:34:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/advertisers-brands-twitter-verification-social-media-checkmark</loc><lastmod>2023-06-12T15:34:30-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/82-percent-australian-media-agencies-intend-buy-audio-ads-programmatically</loc><lastmod>2023-06-12T15:34:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/ad-tech/what-the-tech-deterministic-probabilistic-data-identity</loc><lastmod>2023-06-12T15:34:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/media/netflix-ads-long-term-growth-ctv</loc><lastmod>2023-06-12T15:35:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/bvod-video-data-advertising-australia-streaming-ctv</loc><lastmod>2023-06-12T15:35:33-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ad-tech-industry-greener-future</loc><lastmod>2023-06-12T15:35:47-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/marketers-advertise-streamed-live-sports-ctv</loc><lastmod>2023-06-12T15:36:03-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/new-hbo-max-netflix-catalyst-streaming-ctv</loc><lastmod>2023-06-12T15:36:21-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/untapped-advertising-potential-video-games-marketing-strategy</loc><lastmod>2023-06-12T15:36:38-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/broadcasters-streamers-young-audiences-formula-one-live-sports-ctv</loc><lastmod>2023-07-26T10:07:47-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/creatives-netflix-zero-multicultural-streaming-europe-ctv</loc><lastmod>2023-05-12T15:16:44-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/chinese-brands-adapting-marketing-hunt-growth-overseas</loc><lastmod>2023-04-25T15:21:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/gen-z-viewers-watch-3-times-streaming-content-live-television-ctv</loc><lastmod>2023-06-12T15:37:15-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/major-sports-broadcaster-bankrupt-shake-up-live-streaming-ctv</loc><lastmod>2023-06-12T15:40:22-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/marketers-praise-ai-efficiencies-australian-ana-event</loc><lastmod>2023-06-12T15:40:42-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/for-context-advertising-recession</loc><lastmod>2024-07-29T17:03:58-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/mondelez-campaign-targeted-k-drama-superfans-ott-ctv-case-study</loc><lastmod>2023-07-26T10:04:40-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/peak-tv-is-over-streamers-ctv</loc><lastmod>2023-06-12T15:41:03-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/young-americans-tune-in-podcasts-rate-tv-streaming</loc><lastmod>2023-03-29T16:27:54-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/publishers-fear-chatgpt-undermine-media-industry-entirely</loc><lastmod>2023-07-26T10:05:08-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/brand-jumping-clean-rooms</loc><lastmod>2023-07-26T10:01:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/indonesians-open-internet-walled-gardens</loc><lastmod>2023-05-15T17:27:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/spanish-broadcasters-advertisers-ctv-efficiency</loc><lastmod>2023-05-03T11:37:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ad-funded-ctv-global-marketers-silver-streamers</loc><lastmod>2023-05-03T10:30:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/39-percent-advertising-live-sports-activate-ctv-march-madness</loc><lastmod>2023-05-15T17:28:59-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/aussie-tv-networks-strategic-investments-streaming-ctv-audience-boom</loc><lastmod>2023-03-16T11:04:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/upfronts-evolve-value-cpm-ctv</loc><lastmod>2023-07-26T10:06:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/where-is-ctv-headed-8-big-predictions-from-media-and-marketing-execs</loc><lastmod>2023-07-26T10:05:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/b2b-ad-spend-soar-2023</loc><lastmod>2023-03-08T16:37:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/nbcuniversal-unified-id-2-0-peacock</loc><lastmod>2023-07-26T10:02:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/international-womens-day-careers-challenges</loc><lastmod>2023-03-09T13:30:54-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/marketers-target-ocado-shoppers-across-open-internet</loc><lastmod>2023-05-03T10:29:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-debuts-live-streaming-chris-rock-special</loc><lastmod>2023-03-08T15:42:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/googles-evolution</loc><lastmod>2024-08-07T15:50:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/australian-audio-boost-advertiser-interest</loc><lastmod>2023-03-03T16:25:22-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-hit-advertisers-ctv</loc><lastmod>2023-07-26T10:09:08-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streamers-bundle-deals-keeping-subscribers-young-viewers-ctv</loc><lastmod>2023-05-15T17:30:21-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/digital-advertisers-upfront-buys-ctv</loc><lastmod>2023-05-15T17:31:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-independent-ad-tech-matters-now-more-than-ever</loc><lastmod>2024-08-07T15:50:20-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/forward-market-transform-ctv-advertising</loc><lastmod>2023-07-27T12:20:34-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/european-retailers-race-retail-media</loc><lastmod>2023-05-03T10:28:43-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/spotlight-lee-walsh-uber-global-media-campaigns</loc><lastmod>2023-07-26T10:24:26-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/uid2-unilever-audience-disney</loc><lastmod>2023-07-26T10:03:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/upfronts-survey-marketers-deals-ctv-streaming</loc><lastmod>2023-06-05T12:50:08-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/tv-ctv-ebay-streaming-soulmate-love-island</loc><lastmod>2023-05-03T10:31:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/super-bowl-ads-tiktok-brands</loc><lastmod>2023-03-01T07:45:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-programmatic-guaranteed-private-marketplace-deals</loc><lastmod>2024-08-23T16:53:50-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/big-game-ad-trends-in-2023-super-bowl-beer-brands-bubble-up-and-cross-branding-wins</loc><lastmod>2023-03-01T07:45:41-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/walmart-land-roblox-retail</loc><lastmod>2024-04-05T16:05:13-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-walled-gardens</loc><lastmod>2024-08-23T17:04:14-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/latin-americas-digital-economy-advertisers</loc><lastmod>2023-07-27T14:03:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/innovation/situationships-brands-advertising-europe-dating-culture</loc><lastmod>2026-04-17T06:32:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/doj-lawsuit-google-data-competition</loc><lastmod>2024-08-07T15:50:08-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-bundles-deals-ctv-craftier</loc><lastmod>2023-05-15T17:33:57-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-news-not-host-big-league-sports-fans</loc><lastmod>2023-01-25T17:06:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/first-party-data-ingredient-marketers</loc><lastmod>2024-08-07T15:49:55-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-earnings-advertising-streaming</loc><lastmod>2023-01-20T14:31:05-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/marketers-double-down-retail-media-2023</loc><lastmod>2023-07-26T10:00:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-wars-episode-iii-lost-in-translation</loc><lastmod>2023-01-17T10:06:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/coca-cola-coke-kroger-data-retail-media-gains</loc><lastmod>2023-07-26T10:02:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-wars-ctv-funding-content</loc><lastmod>2023-01-12T10:56:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/hottest-topics-ces-2023-data-privacy-streaming</loc><lastmod>2023-01-09T14:29:07-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/first-party-data-transforms-open-internet-identity-solutions</loc><lastmod>2023-07-26T10:08:50-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-open-internet-crucial-lives-identity-data</loc><lastmod>2024-08-23T14:44:25-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-wars-ctv-netflix-disney</loc><lastmod>2023-05-03T11:37:25-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-current-100-look-back-9-surprising-shaped-industry</loc><lastmod>2023-03-16T15:29:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/tesco-retail-media-british-retailers-digital-advertising</loc><lastmod>2023-07-26T10:04:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/2023-predictions-11-marketers-expect-new-year</loc><lastmod>2023-01-12T16:44:43-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/directv-customers-streaming-audio-ads</loc><lastmod>2023-03-16T14:33:10-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/itvx-itv-launch-british-tv-changed-forever</loc><lastmod>2022-12-14T16:13:44-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ai-hype-advertising-artificial-intelligence</loc><lastmod>2023-07-26T10:01:59-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/digital-out-of-home-campaigns-new-york</loc><lastmod>2022-12-14T16:16:25-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/linear-tv-budgets-2022</loc><lastmod>2023-03-06T12:17:37-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ctv-oem-design-home-screen-trends</loc><lastmod>2022-12-08T13:14:23-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/fanatics-retail-data-sports-ecommerce</loc><lastmod>2023-05-03T10:33:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-brands-surveymonkey-hyundai-get-kick-world-cup</loc><lastmod>2023-03-01T07:45:52-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/why-uk-retailers-doubling-down-digital-ads-soaring-inflation</loc><lastmod>2026-04-22T08:03:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/googles-pair-falls-short-identity-solution-ad-industry</loc><lastmod>2024-08-07T15:49:45-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/surge-targeted-political-ads-midterms-impacted-battleground-states</loc><lastmod>2026-05-13T10:49:44-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/baby-boomers-flock-streaming</loc><lastmod>2024-08-07T15:52:03-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/fast-platforms-emerge-multibillion-dollar-advertising-engine</loc><lastmod>2022-11-10T10:07:01-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/game-stream-marketers-reach-gamers-ctv-play</loc><lastmod>2023-03-01T07:45:54-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-new-eu-data-privacy-laws-will-impact-marketers</loc><lastmod>2022-12-07T13:22:19-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/black-friday-evolving-shoppers-marketers-why-matters</loc><lastmod>2023-09-14T13:39:03-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-draw-lessons-cable-advertising-launch</loc><lastmod>2022-11-03T14:55:27-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/halloween-spending-soars-record-levels-data-driven-media</loc><lastmod>2022-12-07T13:24:29-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-ctv-reach-u-s-midterm-ad-spend</loc><lastmod>2023-11-08T15:27:21-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/barbie-to-squishmallows-the-toy-industry-reinventing-digital-age</loc><lastmod>2022-10-27T13:03:26-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/clean-rooms-ctv-hot-topics-advertising-week-new-york</loc><lastmod>2023-03-01T07:45:58-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-adds-2-4-million-subscribers-as-it-prepares-to-launch-its-ad-tier</loc><lastmod>2023-03-01T07:45:59-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflixs-and-disney-s-upcoming-ad-supported-tier-launches-signal-the-future-is-full-of-ads</loc><lastmod>2023-09-20T17:17:33-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-screams-platforms-amc-horror-gen-zers-millennials</loc><lastmod>2022-12-07T14:00:18-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/5-minutes-brian-okelley</loc><lastmod>2026-05-18T15:43:36-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-supply-path-optimization-is-the-sustainable-choice-for-brands-and-planet-earth</loc><lastmod>2022-10-10T10:52:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-ctv-is-democratizing-tv-for-dtc-brands</loc><lastmod>2022-10-07T10:01:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/fubotv-boosts-ad-revenue-thanks-to-unified-id-2.0</loc><lastmod>2023-03-29T10:00:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-spotify-is-revolutionizing-podcast-ads</loc><lastmod>2022-10-07T10:02:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/as-privacy-regulations-spread-one-canadian-ad-tech-company-may-have-a-future-proof-solution-for-marketers</loc><lastmod>2022-10-07T10:09:00-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/economic-uncertainty-is-making-consumers-and-advertisers-more-strategic-this-holiday-season</loc><lastmod>2022-10-07T10:09:45-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-mars-wrigley-is-keeping-m-ms-and-iams-at-the-top-of-grocery-lists</loc><lastmod>2023-03-01T07:46:00-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-virtual-catwalks-and-nfts-are-all-the-rage-as-nyfw-returns-in-person</loc><lastmod>2022-10-07T10:13:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/nfl-dives-further-into-streaming-with-new-nfl-app</loc><lastmod>2023-03-01T07:46:01-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-baseballs-streaming-pitch-to-younger-audiences-has-staying-power</loc><lastmod>2023-03-01T07:46:02-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/now-that-ooh-is-back-here-are-6-brands-giving-billboards-a-makeover</loc><lastmod>2023-03-01T07:46:03-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/p-g-joins-others-in-supporting-unified-id-2-0-to-help-improve-the-consumer-ad-experience</loc><lastmod>2022-10-07T10:18:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-rise-of-data-driven-independent-agencies</loc><lastmod>2022-12-07T14:10:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/record-big-ten-tv-rights-deal-shines-a-light-on-live-sports-streaming</loc><lastmod>2022-10-07T10:24:18-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/mediamath-chief-partnerships-officer-on-uid2-and-the-future-of-internet-identity</loc><lastmod>2023-03-01T07:46:05-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-spo</loc><lastmod>2023-03-01T07:46:06-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertisers-go-back-to-school-with-new-retail-media-options</loc><lastmod>2022-12-07T14:10:04-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/heads-are-turned-how-love-island-usas-coupling-of-scheduled-romance-with-e-commerce-heats-up-peacock</loc><lastmod>2023-03-01T07:46:08-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-higher-income-households-are-diving-into-ad-supported-streaming</loc><lastmod>2023-03-01T07:46:09-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/anchors-of-stability-three-reasons-why-brands-should-maintain-advertising-during-a-recession</loc><lastmod>2022-10-07T10:34:50-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/cmo-spotlight-dollar-generals-chad-fox-on-why-the-retailers-media-strategy-is-scrappy-and-effective</loc><lastmod>2023-03-01T07:46:10-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/brands-emphasize-value-amid-record-inflation</loc><lastmod>2023-03-01T07:46:11-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertisers-can-score-big-during-this-years-fifa-world-cup</loc><lastmod>2023-03-01T07:46:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/disneys-record-breaking-9-billion-in-upfront-commitments-signals-growth-for-ad-supported-streaming</loc><lastmod>2023-03-01T07:46:13-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-says-its-adopting-a-crawl-walk-run-model-to-addressability</loc><lastmod>2022-12-07T14:13:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-gojek-went-from-motorcycle-delivery-service-to-business-juggernaut-in-southeast-asia</loc><lastmod>2022-10-07T10:47:56-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-teams-up-with-microsoft-in-a-move-applauded-by-advertisers</loc><lastmod>2022-12-07T14:13:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-the-eus-new-digital-regulations-could-shake-up-big-tech</loc><lastmod>2022-10-07T10:49:31-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-disney-sees-the-future-of-advertising-as-automated-and-addressable</loc><lastmod>2022-10-07T10:50:36-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/nielsens-new-report-predicts-seismic-changes-in-media-budgets</loc><lastmod>2023-03-01T07:46:15-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-traders-are-the-rock-stars-of-programmatic-campaigns</loc><lastmod>2023-03-16T14:40:55-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/dont-be-a-blockbuster-ceos-share-how-to-future-proof-your-brand</loc><lastmod>2022-10-07T10:55:43-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/your-summer-guide-to-must-stream-tv</loc><lastmod>2023-03-01T07:46:18-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/streaming-devices-skyrocket-in-germany-as-more-viewers-tune-out-of-traditional-media</loc><lastmod>2023-03-01T07:46:20-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/cannes-lions-is-back-with-an-eye-on-the-future-of-the-ad-industry</loc><lastmod>2023-03-16T14:44:20-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/amazon-web-services-supports-unified-id-2.0-as-the-future-of-identity-heads-to-the-clouds</loc><lastmod>2022-10-07T10:59:25-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/albertsons-closes-the-loop-between-ad-spend-and-sales</loc><lastmod>2023-09-14T13:20:28-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-to-expect-as-cannes-returns-in-person</loc><lastmod>2023-03-01T07:46:21-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-evolution-of-cannes</loc><lastmod>2023-03-01T07:46:22-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/vox-media-on-building-its-own-ssp-and-adopting-unified-id-2-0</loc><lastmod>2023-03-16T14:45:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-most-impactful-2022-pride-campaigns</loc><lastmod>2023-03-01T07:46:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/marketers-in-asia-pacific-must-solve-the-privacy-personalization-paradox-ahead-of-the-potential-loss-of-cookies</loc><lastmod>2023-03-01T07:46:26-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-clean-rooms</loc><lastmod>2023-03-01T07:46:27-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/the-next-presidential-election-could-be-the-first-without-third-party-cookies-heres-how-political-advertisers-are-planning-ahead</loc><lastmod>2026-05-13T10:50:15-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-brands-use-ctv-as-a-direct-response-channel</loc><lastmod>2023-03-01T07:46:28-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/new-legislation-takes-aim-at-google</loc><lastmod>2023-03-16T14:45:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/consumers-arent-spending-as-much-time-as-you-think-on-social-media-platforms</loc><lastmod>2023-03-01T07:46:30-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/international-soccer-on-ctv-finds-a-youthful-diverse-fan-base-in-the-u-s</loc><lastmod>2023-03-16T14:45:30-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-ctv</loc><lastmod>2024-08-23T16:58:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-upfronts-changed-in-2022-so-have-the-deals</loc><lastmod>2023-03-01T07:46:31-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/five-minutes-with-anna-wolk</loc><lastmod>2026-05-18T15:44:10-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/faq-firstpartydata</loc><lastmod>2023-03-01T07:46:33-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/digital-out-of-home-soars-amid-the-return-to-the-office</loc><lastmod>2023-03-16T14:46:31-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-2022-back-to-office-wardrobe-refresh-and-what-it-means-for-advertisers</loc><lastmod>2023-03-16T14:46:44-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/its-not-childs-play-anymore-the-podcast-upfronts-celebrate-surpassing-1-billion-in-revenue</loc><lastmod>2023-03-16T14:47:09-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-retail-media-and-shopper-marketing</loc><lastmod>2024-08-23T16:59:09-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ad-buyers-expect-newfronts-and-upfronts-to-merge-says-iab-ceo</loc><lastmod>2023-03-16T14:47:49-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/buzzfeed-forbes-the-la-times-just-adopted-openpath-heres-why-the-tech-product-is-poised-to-become-the-next-major-innovation-in-programmatic-advertising</loc><lastmod>2023-03-01T07:46:38-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-openpath</loc><lastmod>2023-05-08T14:15:04-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/infosum-zeroes-in-on-identity-partnership-as-brands-double-down-on-data-collabs</loc><lastmod>2023-03-01T07:46:39-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/colgate-palmolive-embraces-ctv-and-sees-a-19-percent-upswing-in-incremental-reach-2</loc><lastmod>2023-03-01T07:46:39-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/applovins-uid-2-0-integration-is-a-win-for-a-transparent-open-internet</loc><lastmod>2023-03-16T14:48:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-legacy-brands-are-adapting-to-a-more-sustainable-world</loc><lastmod>2023-03-01T07:46:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/media-buyers-strike-deals-at-upfronts-as-inventory-price-hikes-loom</loc><lastmod>2023-03-01T07:46:41-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/netflix-is-quite-open-to-bringing-ads-to-its-platform-heres-what-that-means-for-tv-advertisers</loc><lastmod>2023-03-01T07:46:42-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/chocolate-eggs-and-fish-filets-how-brands-can-use-first-party-data-to-capitalize-on-easter</loc><lastmod>2023-03-16T14:48:55-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-dos-and-donts-of-qr-code-marketing</loc><lastmod>2023-03-01T07:46:43-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-toymaker-coco-village-achieved-a-1-000-percent-return-on-ad-spend-after-incorporating-uid-2-0</loc><lastmod>2023-03-16T14:49:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/travel-is-back-for-marketers-its-never-been-more-important-to-prove-return-on-investment</loc><lastmod>2023-03-01T07:46:45-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/brands-struggling-with-the-supply-chain-crisis-turn-to-this-agency-to-adjust-media-campaigns-on-the-fly</loc><lastmod>2023-03-16T14:49:54-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-cdps</loc><lastmod>2023-03-01T07:46:47-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-iab-playfronts-has-arrived-heres-why-marketers-should-level-up-their-gaming-strategy</loc><lastmod>2023-03-16T14:50:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/in-a-win-for-the-open-internet-unified-id-2-0-helps-indie-publishers-drive-more-revenue</loc><lastmod>2023-03-01T07:46:48-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/this-upfronts-the-networks-are-selling-tv-measurement</loc><lastmod>2023-03-16T14:50:28-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-brands-and-agencies-are-spending-smarter-amid-inflation</loc><lastmod>2023-03-01T07:46:49-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-the-great-resignation-has-made-digital-marketing-roles-in-high-demand-and-how-to-nail-that-interview</loc><lastmod>2023-03-01T07:46:49-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/adobes-deal-with-the-trade-desk-will-cast-a-spotlight-on-where-the-future-of-data-driven-advertising-is-heading</loc><lastmod>2023-03-01T07:46:50-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/heres-what-ispot-tvs-integration-with-the-trade-desk-means-for-tv-advertisers</loc><lastmod>2023-03-16T14:50:44-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/from-disney-s-ad-entry-to-netflixs-never-say-never-how-brands-should-prepare-for-an-avod-future</loc><lastmod>2023-03-01T07:46:51-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-ncaa-basketball-tournament-will-be-one-of-the-biggest-ctv-events-of-the-year</loc><lastmod>2023-03-16T14:51:54-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ctv-ott-svod-avod-bvod-fast-what-the-tech-are-all-these-digital-tv-acronyms</loc><lastmod>2024-08-23T16:54:46-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/prominent-ad-supported-ott-providers-in-southeast-asia</loc><lastmod>2023-03-01T07:46:53-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/international-womens-day-trailblazing-women-marketing-advertising</loc><lastmod>2023-03-01T07:46:54-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertisers-stand-with-ukraine-as-the-world-that-brands-now-occupy-is-a-much-more-open-and-honest-one</loc><lastmod>2023-03-01T07:46:55-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-lookalikes</loc><lastmod>2023-03-01T07:46:56-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/amid-coinbase-fallout-agency-leaders-share-how-to-take-back-control</loc><lastmod>2023-03-01T07:46:56-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/this-is-not-don-drapers-upfront-what-you-need-to-know-as-the-annual-shindig-returns</loc><lastmod>2023-03-01T07:46:57-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-incremental-reach</loc><lastmod>2023-03-01T07:46:58-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/liveramp-the-trade-desk-partner-new-identity-solutions-europe</loc><lastmod>2023-07-05T10:57:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/jeff-green-on-facebook-identity-and-the-future-of-tv</loc><lastmod>2023-03-01T07:46:59-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-up-with-the-upfronts</loc><lastmod>2023-03-01T07:46:59-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/behind-hologics-diverse-female-led-big-game-spot-starring-mary-j-blige</loc><lastmod>2023-03-16T14:53:32-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-big-game-sets-a-streaming-record</loc><lastmod>2023-03-01T07:47:02-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-trade-desk-closes-the-gap-between-advertisers-and-publishers-with-debut-of-openpath</loc><lastmod>2023-03-16T14:53:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-crypto-bowl-nfts-and-laughs-major-themes-of-this-years-big-game-commercials</loc><lastmod>2023-03-16T14:54:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/cmo-spotlight-discoverys-patrizio-spagnoletto-knows-how-to-drive-subscriber-growth</loc><lastmod>2023-07-26T10:16:15-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-the-metaverse</loc><lastmod>2023-08-01T13:47:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/walmart-dsp-delivers-nearly-500-percent-roas-for-bic</loc><lastmod>2023-03-16T14:54:09-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/google-unveils-latest-cookie-replacement-heres-what-marketers-are-saying</loc><lastmod>2023-03-16T14:56:32-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/uid-2-0-gains-momentum-in-apac-as-digital-ad-spending-surges</loc><lastmod>2023-03-16T14:56:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/history-was-made-why-the-bills-chiefs-playoff-has-marketers-all-fired-up</loc><lastmod>2023-03-01T07:47:10-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/volkswagen-hyundai-are-revving-up-their-data-strategy-for-an-all-ev-future</loc><lastmod>2023-03-01T07:47:11-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/with-streaming-and-digital-an-ad-in-the-big-game-is-just-the-beginning</loc><lastmod>2023-03-01T07:47:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-cookie-deprecation</loc><lastmod>2024-08-23T16:56:56-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-dam-is-going-to-break-consumers-are-ditching-cable-faster-than-expected</loc><lastmod>2023-03-16T14:56:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/iab-ceo-david-cohen-lays-down-the-gauntlet-to-tv-advertisers</loc><lastmod>2023-03-01T07:47:16-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-shoppable-ads</loc><lastmod>2023-03-01T07:47:17-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ces-2022-key-themes-and-who-is-and-isnt-attending-sin-citys-technology-extravaganza</loc><lastmod>2023-03-01T07:47:18-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-most-read-stories-of-2021</loc><lastmod>2023-03-16T14:57:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/smart-thermometers-are-proving-valuable-in-battling-colds-and-covid-they-can-prescribe-better-advertising-outcomes-too</loc><lastmod>2023-03-16T14:57:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/2022-predictions</loc><lastmod>2023-03-16T14:57:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/retail-media-is-set-to-surge-in-2022-but-whats-driving-this-boom</loc><lastmod>2023-03-01T07:47:21-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/a-form-of-portable-escapism-all-consumers-want-for-the-holidays-are-tunes-and-podcasts</loc><lastmod>2023-03-01T07:47:22-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/a-hot-commodity-why-ctv-is-political-advertisings-new-favorite-channel</loc><lastmod>2023-11-08T15:57:35-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/three-mind-blowing-facts-from-this-years-future-of-retail-report</loc><lastmod>2023-03-01T07:47:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-closed-loop-attribution</loc><lastmod>2023-03-01T07:47:24-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-biggest-advertising-opportunity-in-southeast-asia-is-on-ott</loc><lastmod>2023-03-01T07:47:25-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/shows-like-squid-game-are-creating-global-watercooler-moments-what-does-this-mean-for-brands</loc><lastmod>2023-03-01T07:47:25-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/lexus-is-betting-on-e-sports-and-ctv-to-reach-the-next-generation-of-luxury-vehicle-buyers</loc><lastmod>2023-03-01T07:47:26-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-top-holiday-ads-of-2021</loc><lastmod>2023-03-01T07:47:27-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/can-search-be-saved-from-ad-cannibalization-googles-former-ad-chief-certainly-thinks-so</loc><lastmod>2023-03-01T07:47:29-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/indian-consumers-are-optimistic-this-festive-season-and-pepsico-is-paying-attention</loc><lastmod>2023-03-01T07:47:30-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-web-summit-is-the-shark-tank-of-conferences-heres-what-you-missed</loc><lastmod>2022-10-07T13:56:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-uid-2-0-delivered-tremendous-results-for-young-dtc-company-made-in</loc><lastmod>2023-03-16T16:01:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/brands-react-to-facebooks-name-change-to-meta</loc><lastmod>2026-05-18T15:49:55-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-the-advertising-worlds-holding-companies-are-betting-big-on-retail-media</loc><lastmod>2023-03-01T07:47:33-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-unredacted-texas-led-lawsuit-alleges-that-google-doesnt-play-fair</loc><lastmod>2022-12-06T20:11:36-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/the-metaverse-how-brands-are-boldly-embracing-marketings-new-frontier</loc><lastmod>2026-05-18T15:49:08-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/live-sports-fandom-is-flourishing-though-perhaps-its-not-where-you-think</loc><lastmod>2023-03-01T07:47:34-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/vw-anheuser-busch-and-colgate-palmolive-predict-majority-of-tv-ad-spend-will-move-to-ctv-within-three-years</loc><lastmod>2022-10-07T14:05:16-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-top-halloween-brand-costumes-of-2021</loc><lastmod>2023-03-01T07:47:35-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-is-singles-day-and-why-are-savvy-marketers-paying-attention</loc><lastmod>2022-10-07T14:07:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/heres-what-you-missed-at-the-dpaas-digital-out-of-home-video-everywhere-summit</loc><lastmod>2023-03-01T07:47:37-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/apples-latest-feature-may-upend-ooh-advertising-for-the-better-and-not-worse</loc><lastmod>2026-05-18T15:48:40-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/christmas-in-october-why-retailers-are-offering-holiday-deals-earlier-than-ever</loc><lastmod>2023-03-01T07:47:39-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-binge-watching-is-falling-out-of-fashion</loc><lastmod>2022-10-07T17:46:51-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-new-qvc-for-gen-z-tiktok-brings-shopping-to-the-app</loc><lastmod>2022-10-07T17:47:49-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/walmart-headlines-brandweek-conference-and-heres-what-advertisers-need-to-know</loc><lastmod>2023-03-01T07:47:40-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/ad-tech/aussie-watchdog-seeks-new-powers-to-level-the-ad-tech-playing-field</loc><lastmod>2026-05-18T15:48:05-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/pinning-its-future-on-innovation-how-albertsons-is-rethinking-retail</loc><lastmod>2023-03-01T07:47:41-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/embracing-cultural-differences-and-priorities-how-national-hispanic-and-latinx-heritage-month-is-reshaping-brand-strategies</loc><lastmod>2023-03-01T07:47:43-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/cmo-spotlight-campbells-linda-lee-on-marketing-an-iconic-brand-in-real-time</loc><lastmod>2023-07-27T14:42:28-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-does-apples-ios-15-update-mean-for-marketers-three-key-changes-explained</loc><lastmod>2023-03-16T14:58:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/from-ted-lasso-to-the-queens-gambit-why-streaming-platforms-dominated-the-emmys</loc><lastmod>2022-10-07T17:59:34-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-the-scatter-market</loc><lastmod>2022-10-07T18:02:22-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/travel-brands-are-spending-again-but-their-marketing-strategy-has-changed-heres-how</loc><lastmod>2023-03-16T14:58:28-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-looming-death-of-third-party-cookies-is-a-good-thing-insights-from-dmexco</loc><lastmod>2022-10-10T11:49:27-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/so-youre-a-direct-to-consumer-brand-and-want-to-scale-your-marketing-now-what</loc><lastmod>2022-10-10T11:49:00-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-whole-industry-needs-to-level-up-how-marketers-can-get-advertising-right-in-video-games</loc><lastmod>2023-03-16T14:58:50-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-streaming-service-youve-likely-never-heard-of-thats-producing-shows-with-audiences-larger-than-game-of-thrones</loc><lastmod>2022-10-10T11:50:13-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/samsung-is-the-fourth-largest-advertiser-in-the-world-heres-why-its-betting-on-outcome-based-marketing-with-publicis-media</loc><lastmod>2022-10-07T18:12:40-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/back-to-school-shopping-has-changed-forever-find-out-how-walmart-is-meeting-the-moment</loc><lastmod>2023-03-16T14:58:58-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-roas</loc><lastmod>2022-10-12T15:18:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/programmatic-out-of-home-is-booming-and-its-driving-results-for-major-brands</loc><lastmod>2022-10-10T11:53:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/creativity-spotlight-fuji-xerox-gets-a-rebrand-in-this-spot-from-down-under</loc><lastmod>2023-03-01T07:47:46-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/brand-ad-campaigns-celebrated-a-return-to-normal-then-the-delta-variant-happened-now-what</loc><lastmod>2023-03-17T14:19:46-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-pandemic-pet-ownership-boom-has-cat-and-dog-brands-slobbering</loc><lastmod>2022-10-10T11:56:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/going-the-distance</loc><lastmod>2021-08-09T18:35:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/an-ad-tech-veterans-chance-encounter-with-jeff-green-and-his-bold-prediction-on-the-future-of-data-driven-advertising</loc><lastmod>2026-05-18T15:50:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/nbcuniversal-streaming-take-gold-in-summer-games</loc><lastmod>2022-10-07T18:16:51-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-attribution</loc><lastmod>2022-10-07T18:18:13-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-retail-media-is-the-ad-industrys-sleeping-giant</loc><lastmod>2023-03-16T14:59:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-rise-of-the-tech-savvy-shopper</loc><lastmod>2024-08-23T15:01:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ipg-leans-into-unified-id-2-0-as-a-closed-operator</loc><lastmod>2022-10-07T18:20:56-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/more-us-sports-fans-watched-euro-2020-soccer-final-than-the-nba-finals-advertisers-are-taking-notice</loc><lastmod>2022-10-10T10:18:20-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-media-buyers-are-pioneering-the-application-of-ai-in-advertising</loc><lastmod>2022-10-10T12:04:58-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-data-activation</loc><lastmod>2023-03-16T14:59:54-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/opinion/christine-anderson-the-trade-desks-vp-of-ux-ui-on-the-things-she-loves-about-solimar</loc><lastmod>2026-05-18T15:51:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/innovation/how-a-former-rap-critic-and-his-wife-landed-venture-capital-funding-from-the-trade-desk</loc><lastmod>2026-05-18T15:51:37-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/consumers-say-they-prefer-ad-supported-streaming-over-paid</loc><lastmod>2022-10-10T12:28:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/savvy-auto-advertisers-are-using-tech-to-prove-roi-heres-how</loc><lastmod>2023-03-16T15:00:04-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertising-and-the-future-of-the-web-jeff-green-announces-solimar-and-makes-the-case-for-the-open-internet</loc><lastmod>2022-10-10T12:08:33-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-goal-based-buying</loc><lastmod>2023-08-03T10:18:26-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/euro-2020-streaming-viewers-drive-ctv-ad-demand</loc><lastmod>2023-03-01T07:47:47-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/facebook-viacomcbs-and-the-trade-desk-all-agree-video-neutrality-is-the-new-tv-normal</loc><lastmod>2022-10-10T12:10:21-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/google-chrome-pushes-back-plans-to-phase-out-third-party-cookies-heres-what-it-means-for-advertisers</loc><lastmod>2023-07-05T10:52:48-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-cpg-brands-want-to-be-part-of-the-shoppable-moment</loc><lastmod>2023-03-16T15:00:10-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-first-and-third-party-data</loc><lastmod>2023-06-21T10:10:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-trade-desks-cofounder-on-why-you-shouldnt-fret-about-apples-latest-privacy-changes</loc><lastmod>2022-10-10T12:24:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-foursquares-location-data-brings-to-the-unified-id-2.0-initiative</loc><lastmod>2023-03-16T15:30:22-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/indias-digital-revolution-and-what-it-means-for-advertisers</loc><lastmod>2022-10-10T12:24:39-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-trade-desk-named-a-leader-in-the-gartner-magic-quadrant-for-ad-tech</loc><lastmod>2023-03-01T07:47:48-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ready-for-your-close-up-why-one-of-the-worlds-hottest-selfie-apps-is-throwing-its-support-behind-uid-2-0</loc><lastmod>2022-10-10T12:29:31-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-future-of-tv-is-audience-plus-content-not-one-or-the-other-says-iris-tv</loc><lastmod>2022-10-10T12:30:27-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-incrementality</loc><lastmod>2023-03-06T16:54:46-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertisers-are-ready-to-embrace-the-great-outdoors-with-more-flexibility-and-precision</loc><lastmod>2022-10-10T12:38:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/chip-shortage-drives-auto-advertising-off-road</loc><lastmod>2022-10-10T12:35:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/honest-conversations-about-identity-with-dave-pickles-and-joanna-oconnell-vp-principal-analyst-forrester</loc><lastmod>2023-03-01T07:47:50-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/blockgraph-plans-to-integrate-its-technology-and-tools-with-the-trade-desk</loc><lastmod>2022-10-10T12:38:57-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/as-unified-id-2-moves-to-open-source-heres-what-it-means-for-the-ad-industry</loc><lastmod>2022-10-10T12:42:05-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-tides-are-turning-how-the-loss-of-third-party-cookies-will-impact-the-duopoly-and-the-open-internet</loc><lastmod>2022-10-10T12:48:34-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-a-k-drama-superfan-can-teach-publishers-and-brands-about-loyalty</loc><lastmod>2022-10-10T12:48:54-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/three-takeaways-from-nielsens-ctv-summit</loc><lastmod>2022-10-10T12:50:41-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/pandora-vet-lizzie-widhelm-on-three-changes-that-will-turbocharge-programmatic-podcast-advertising</loc><lastmod>2022-10-10T12:52:29-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/sky-tv-makes-its-content-available-programmatically-for-the-first-time-heres-how-it-will-impact-the-future-of-tv-in-europe</loc><lastmod>2022-10-10T12:52:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/newfronts-take-center-stage-alongside-upfronts-heres-what-it-means-for-media-buyers</loc><lastmod>2022-10-10T12:55:01-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/openap-wants-the-tv-industry-to-speak-the-same-language-heres-why-some-of-the-largest-agencies-and-networks-are-listening</loc><lastmod>2024-02-26T15:47:12-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-advertisers-need-to-know-about-unified-id-2-0</loc><lastmod>2022-10-10T12:55:49-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-ctv-advertising-relevance</loc><lastmod>2023-03-16T15:23:16-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/peacock-paramount-are-eating-into-netflixs-market-share-heres-what-it-means-for-advertisers</loc><lastmod>2022-10-10T12:58:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/marketing/a-good-bake-how-nestle-engaged-with-consumers-during-a-pandemic</loc><lastmod>2026-05-18T15:52:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/aussie-consumers-want-more-control-over-their-online-personal-data</loc><lastmod>2022-10-10T13:03:27-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/a-tale-of-two-halves-how-marketers-spent-a-record-breaking-140-billion-on-digital-advertising-in-2020</loc><lastmod>2023-03-16T15:23:31-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-connected-tv-reach</loc><lastmod>2023-03-16T15:23:38-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/publicis-groupe-all-in-on-first-party-identity-solution</loc><lastmod>2022-10-10T13:05:14-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/amc-networks-contrarian-approach-to-the-upfronts-pays-dividends</loc><lastmod>2022-12-06T19:43:53-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/fubotv-is-not-just-for-sports-fans</loc><lastmod>2022-10-10T13:07:42-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-are-dsps-ssps-and-dmps</loc><lastmod>2024-08-23T17:01:34-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/viacomcbs-eyes-up-tech-as-upfronts-approach</loc><lastmod>2022-10-10T13:14:45-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/europes-ad-funded-streaming-platforms-come-of-age</loc><lastmod>2023-03-01T07:47:51-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/advertising-is-a-shot-in-the-arm-for-vaccine-awareness</loc><lastmod>2023-03-16T16:00:06-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/tech-gets-a-close-up-as-nbcuniversal-preps-for-upfronts</loc><lastmod>2023-03-01T07:47:52-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/if-there-were-a-fear-index-for-advertising</loc><lastmod>2023-03-01T07:47:52-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/pandemic-accelerates-event-evolution</loc><lastmod>2023-03-16T15:24:20-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/march-madness-sees-pent-up-demand-from-advertisers</loc><lastmod>2023-03-01T07:47:53-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-cpm-cpa-and-grp</loc><lastmod>2023-03-16T15:24:27-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/why-a-unified-id-is-critical-to-the-open-internet-journalism-and-tv</loc><lastmod>2022-12-05T19:36:51-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/identity-under-the-spotlight</loc><lastmod>2023-03-01T07:47:55-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/reflections-on-women-who-inspire-us</loc><lastmod>2023-03-01T07:47:55-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-future-of-identity-dominates-adweek-town-hall</loc><lastmod>2022-10-10T14:57:52-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/googles-move-is-great-news-for-the-open-internet</loc><lastmod>2022-03-22T13:18:58-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/new-aussie-rules</loc><lastmod>2023-03-01T07:47:56-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/3-ways-to-rethink-roi</loc><lastmod>2023-03-01T07:47:56-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/disney-makes-a-big-bet-on-programmatic-as-upfronts-loom</loc><lastmod>2023-03-01T07:47:57-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/so-you-want-to-launch-a-vmvpd-how-philo-got-its-start</loc><lastmod>2023-03-01T07:47:58-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/in-human-terms-episode-17-small-business</loc><lastmod>2023-03-17T14:18:26-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/consumers-say-their-internet-experience-is-broken-heres-how-we-can-fix-it</loc><lastmod>2022-10-10T15:14:40-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-unified-id-2-0</loc><lastmod>2024-08-23T17:00:18-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-prebids-adoption-of-uid-2-0-means-for-marketers</loc><lastmod>2022-12-06T19:48:46-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ctv-is-inspiring-creatives-to-tell-better-brand-stories</loc><lastmod>2023-03-01T07:47:59-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/openx-on-its-role-with-uid-2-0</loc><lastmod>2022-10-10T15:20:13-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/so-youre-launching-a-campaign-in-apac-now-what</loc><lastmod>2022-10-10T15:20:59-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/does-ctv-drama-help-advertisers-drive-performance</loc><lastmod>2022-10-10T15:21:30-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/3-ways-to-rethink-ctv-targeting</loc><lastmod>2022-03-22T13:12:35-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/black-history-month-the-suns-rising</loc><lastmod>2021-08-03T18:11:38-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/peace-love-and-ice-cream-why-unilever-stays-purpose-driven</loc><lastmod>2022-10-10T15:31:17-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/five-minutes-with-tim-sims-of-the-trade-desk-on-the-future-of-tv</loc><lastmod>2022-10-10T15:32:58-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/what-the-tech-is-ctv-vs-ott-vs-vmvpd</loc><lastmod>2023-07-26T10:18:51-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ces-a-10-billion-conversation-on-the-future-of-tv-ads</loc><lastmod>2026-02-25T09:10:09-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/will-there-be-one-identity-solution-to-rule-them-all</loc><lastmod>2023-03-16T15:25:02-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/6-questions-with-andrew-baron-pubmatic</loc><lastmod>2023-03-16T15:28:38-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/6-questions-with-tom-kershaw-magnite</loc><lastmod>2023-03-16T15:28:25-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/6-questions-with-nikesh-patel-nielsen</loc><lastmod>2023-03-16T15:28:13-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/6-questions-with-todd-parsons-criteo</loc><lastmod>2023-03-16T15:27:07-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/6-questions-with-travis-clinger-liveramp</loc><lastmod>2023-03-16T15:27:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/working-life-in-a-remote-world</loc><lastmod>2023-03-01T07:48:02-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/inspired-by-grace</loc><lastmod>2021-08-09T18:00:38-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/how-shows-like-psych-are-providing-marketers-with-new-opportunities-in-ctv</loc><lastmod>2023-03-01T07:48:03-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-changing-face-of-global-television</loc><lastmod>2021-08-09T18:05:52-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/we-threw-out-our-playbook-how-disney-adapted-its-strategy-amid-coronavirus</loc><lastmod>2023-03-01T07:48:04-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/five-new-measurement-priorities-for-the-new-marketing-normal</loc><lastmod>2023-03-01T07:48:05-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/ctv-market-evolves-rapidly-as-5-years-of-innovation-and-disruption-are-compressed-into-a-few-months</loc><lastmod>2021-08-09T18:07:42-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/of-candy-communications-how-data-is-fueling-business-outcomes-for-two-distinct-businesses</loc><lastmod>2023-03-01T07:48:06-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/left-brain-right-brain-3-ways-marketers-are-rethinking-data-creativity</loc><lastmod>2023-03-01T07:48:06-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/building-the-future-of-internet-identity-with-relevant-advertising-and-improved-user-privacy</loc><lastmod>2023-03-01T07:48:07-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/five-ways-a-global-pandemic-has-changed-the-face-of-marketing</loc><lastmod>2023-03-01T07:48:08-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/measuring-success-in-2020-part-four</loc><lastmod>2021-08-09T18:15:52-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/identity-2020-the-future-of-addressable-digital-advertising</loc><lastmod>2023-03-01T07:48:09-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/new-tv-network-with-foxs-dan-callahan-and-justin-dobies</loc><lastmod>2021-08-09T18:18:53-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/measuring-success-in-2020-part-three</loc><lastmod>2021-08-09T18:19:19-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/measuring-success-in-2020-part-two</loc><lastmod>2021-08-09T18:20:00-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/measuring-success-in-2020-part-one</loc><lastmod>2021-08-09T18:20:24-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/creativity-vs-data-left-brain-vs-right-brain</loc><lastmod>2021-08-09T18:20:51-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/creating-live-tv-moments-with-disneys-matt-barnes</loc><lastmod>2021-08-09T18:22:49-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-acceleration-of-connected-tv-with-tim-sims</loc><lastmod>2023-03-01T07:48:09-05:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/the-trade-desk-observes-juneteenth</loc><lastmod>2021-09-21T16:50:11-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url><url><loc>https://www.thecurrent.com/articles/talking-streaming-insights-with-hulus-asaf-davidov</loc><lastmod>2021-09-21T16:51:34-04:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url></urlset>
