https://www.thecurrent.com/opinion/opinion-womens-sports-movement-moment-tinuiti-shasta-cafarelli2026-05-22T15:36:14-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-british-media-buyers-preparing-chatgpt-ads2026-05-22T13:31:25-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-data-why-publicis-betting-agentic-chips-liveramp2026-05-27T10:06:41-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-world-cup-european-consumers-global-brand2026-05-21T12:24:09-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-the-times-uk-ai-generated-audiences-media-planning-news-publishers2026-05-21T10:03:52-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-on-holiday-packages-and-the-ad-tech-stack-you-didnt-book2026-05-22T14:15:06-04:00monthly0.8https://www.thecurrent.com/media/streaming-2026-world-cup-real-impact-us-sports-live-games2026-05-20T16:13:49-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-india-advertisers-outcomes-turn-digital-ad-spend-commerce-media2026-05-20T09:36:21-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-publicis-liveramp-rampid-data-industry-ad-tech2026-05-19T09:37:57-04:00monthly0.8https://www.thecurrent.com/media/streaming-tv-spent-decades-selling-reach-results-measurement2026-05-18T16:42:57-04:00monthly0.8https://www.thecurrent.com/video/opinion-jpmorgan-chase-ozzie-solares-ai-hype-reality2026-05-21T13:00:54-04:00monthly0.8https://www.thecurrent.com/media/streaming-sports-second-screen-era-forcing-rethink-australian-football-media-buying2026-05-18T12:58:34-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-why-india-fmcg-giants-increasing-ad-budgets-during-uncertainty2026-05-15T12:12:10-04:00monthly0.8https://www.thecurrent.com/media/streaming-netflix-add-3-more-nfl-games-expand-ad-plan-sports2026-05-14T09:46:24-04:00monthly0.8https://www.thecurrent.com/media/streaming-warner-bros-discovery-touts-trust-in-measurement-2026-upfront2026-05-14T09:39:39-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-kelly-abcarian-matter-more-media-transparent-measurement-reshape-where-dollars-flow2026-05-27T11:38:20-04:00monthly0.8https://www.thecurrent.com/media/streaming-upfronts-2026-agentic-outcomes-fandom-advertising-sports-ai2026-05-13T16:57:00-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-chinese-ev-brands-brand-building-tesla2026-05-13T10:06:11-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-2026-upfronts-brands-nfl-outcomes-ai-sports-advertising2026-05-19T11:52:51-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-budi-tanzi-experian-agentic-media-starts-before-automation2026-05-22T14:09:18-04:00monthly0.8https://www.thecurrent.com/media/streaming-nbcuniversal-upfront-pitch-2026-era-outcomes-attention-live-sports2026-05-11T18:47:55-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-openforem-canada-cultural-moment-ad-dollars-live-sports2026-05-11T17:20:35-04:00monthly0.8https://www.thecurrent.com/media/streaming-ctv-ads-drive-significant-uplift-brand-ai-searches-brightedge-data2026-05-08T16:31:14-04:00monthly0.8https://www.thecurrent.com/video/video-paypal-ads-mark-grether-payments-future-identity2026-05-21T13:21:46-04:00monthly0.8https://www.thecurrent.com/media/streaming-nielsen-upfronts-tv-measurement2026-05-07T15:31:53-04:00monthly0.8https://www.thecurrent.com/media/upfronts-commerce-media-surpass-tv-ad-spend-roas-advertising2026-05-07T18:17:04-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-sarah-armstrong-trade-desk-accountable-media-era-canada-moment-to-lead2026-05-04T16:22:21-04:00monthly0.8https://www.thecurrent.com/innovation/culture-asia-microdrama-boom-turning-spare-minutes-premium-media2026-05-01T12:25:26-04:00monthly0.8https://www.thecurrent.com/innovation/culture-possible-2026-what-advertising-leaders-said-about-ai-commerce-media2026-04-30T16:25:44-04:00monthly0.8https://www.thecurrent.com/opinion/ally-financials-andrea-brimmer-on-closing-the-womens-sports-spending-gap2026-04-30T10:32:12-04:00monthly0.8https://www.thecurrent.com/marketing/possible-2026-ai-is-marketings-stradivarius-but-the-violin-cant-play-itself2026-05-01T13:13:04-04:00monthly0.8https://www.thecurrent.com/media/spotify-at-20-why-its-ads-business-is-ready-for-the-spotlight2026-05-22T12:00:27-04:00monthly0.8https://www.thecurrent.com/marketing/how-6-ad-tech-execs-define-agentic-advertising2026-04-30T10:59:30-04:00monthly0.8https://www.thecurrent.com/media/upfronts-2026-accountability-top-of-mind-for-agencies2026-04-28T11:23:05-04:00monthly0.8https://www.thecurrent.com/opinion/more-ai-wont-fix-advertising-coordination-will2026-05-22T14:16:28-04:00monthly0.8https://www.thecurrent.com/marketing/leaders-dynamic-duos-stanley-steemer-havas-refreshing-brand-andrew-schneider-frank-dattalo2026-05-18T15:42:57-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-anders-mortensen-the-trade-desk-open-internet-culture2026-04-24T12:00:34-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-ad-tech-state-of-agentic-advertising2026-04-23T13:40:47-04:00monthly0.8https://www.thecurrent.com/marketing/retail-media-single-source-measurement-truth-problem2026-04-22T12:26:44-04:00monthly0.8https://www.thecurrent.com/marketing/ai-stagwell-pilot-the-trade-desk-agentic-capabilities-koa-agents2026-04-21T17:40:00-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-aravind-chandrasekharan-svp-engineering-trade-desk-ai-will-change-marketing2026-04-21T17:16:50-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-new-reality-advertisers-shrugging-off-global-macro-uncertainty2026-04-16T10:57:55-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-4-media-buyers-invest-500k-fifa-world-cup2026-04-14T16:20:33-04:00monthly0.8https://www.thecurrent.com/opinion/marketing-strategy-ad-tech-alien-intelligence-invasion-dazzle-first-question-later2026-05-08T09:54:00-04:00monthly0.8https://www.thecurrent.com/innovation/culture-possible-conference-marketing-christian-muche2026-05-18T15:58:41-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-xiaomi-eugene-lu-oem-media-southeast-asia2026-05-06T14:59:51-04:00monthly0.8https://www.thecurrent.com/marketing/readout-ad-tiers-global-streaming-subscription-revenue-20252026-05-12T14:35:23-04:00monthly0.8https://www.thecurrent.com/innovation/european-social-media-bans-for-minors-gain-momentum2026-05-12T10:24:02-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-karston-weide-timing-power-newfronts-linear-tv-budget2026-05-08T17:04:15-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-linkedin-top-source-chatgpt-llms2026-05-18T15:39:47-04:00monthly0.8https://www.thecurrent.com/media/streaming-apac-media-buyer-global-sports-moments-local-marketing-fifa-world-cup2026-04-03T13:22:08-04:00monthly0.8https://www.thecurrent.com/media/streaming-india-premier-league-2026-sports-event-cricket-test-advertisers-tv-currency2026-05-06T14:47:24-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-arthur-larrey-audion-performance-tv-rise-overlook-audio2026-05-12T11:11:29-04:00monthly0.8https://www.thecurrent.com/media/streaming-disney-microdrama-apps-whats-behind-pivot-vertical-video2026-03-31T17:05:51-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-chalice-ali-manning-agentic-gap-why-brand-marketers-arent-listening2026-04-17T05:01:43-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-ai-adoption-booming-productivity-gains-take-time2026-05-12T14:34:31-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-measurement-brand-advertising-advertising-week-europe2026-04-01T10:42:08-04:00monthly0.8https://www.thecurrent.com/ad-tech/eye-on-the-news-meta-youtube-social-exodus-thought-experiment-people-never-actually-do-it2026-05-08T16:35:52-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-blue-jeans-big-titles-anna-sayre-b2b-needs-remember-were-human-ai2026-04-17T05:02:36-04:00monthly0.8https://www.thecurrent.com/innovation/culture-landmark-youtube-instagram-addiction-verdict-puts-advertisers-notice2026-03-27T12:53:16-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-sarah-acker-svp-human-security-agentic-strategy-ai2026-04-17T05:03:00-04:00monthly0.8https://www.thecurrent.com/innovation/streaming-ai-powered-performance-tv-takes-over-newfronts-talking-points2026-05-18T15:40:19-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-ai-reshaping-open-internet-buy-side-paying-attention2026-05-08T17:19:55-04:00monthly0.8https://www.thecurrent.com/media/readout-eighty-percent-americans-watch-listen-podcasts2026-05-08T17:21:17-04:00monthly0.8https://www.thecurrent.com/media/streaming-scripps-sports-network-launch2026-03-25T12:44:04-04:00monthly0.8https://www.thecurrent.com/marketing/retail-mark-grether-next-build-turning-paypals-data-off-site-media-engine2026-03-23T09:16:38-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-hidden-cost-of-convenience-amazon-dsp-advertiser-control2026-05-08T17:08:31-04:00monthly0.8https://www.thecurrent.com/media/streaming-youtube-avoids-uk-streaming-tv-rules-ad-budgets2026-03-20T11:31:23-04:00monthly0.8https://www.thecurrent.com/media/culturesxsw-2026-ai-rewrites-search-podcasts-humans-push-back2026-05-22T12:00:11-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-the-trade-desk-amazon-dsp-question-whos-the-geisterfahrer2026-04-28T06:00:10-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-regulation-reshaping-apac-marketer-data-strategies2026-03-17T17:27:02-04:00monthly0.8https://www.thecurrent.com/media/political-streaming-ctv-political-tipping-point2026-03-26T16:06:07-04:00monthly0.8https://www.thecurrent.com/media/streaming-britain-sme-advertising-ctv-world-summit-london2026-03-17T07:35:38-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-culture-eli-lilly-allergan-marketers-navigating-ai-healthcare-advertising2026-03-16T13:52:18-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-b2b-cmos-rethinking-brand-discovery-beyond-search-white-papers2026-03-13T13:57:05-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-open-web-marketecture-live-jeff-green-ai-companies-ads2026-05-18T15:40:44-04:00monthly0.8https://www.thecurrent.com/media/streaming-paramount-wbd-europe-tangle-broadcast-pay-tv-inventory2026-04-22T07:32:23-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-little-boxes-ad-techs-fragmentation-paradox2026-03-11T11:16:59-04:00monthly0.8https://www.thecurrent.com/media/streaming-no-playbook-inside-netflix-quest-double-ad-revenue-3-billion2026-03-16T13:59:54-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-nikita-bansal-cemo-teqblaze-why-publishers-arent-completely-sold-agentic-advertising2026-04-17T05:11:22-04:00monthly0.8https://www.thecurrent.com/media/streaming-earliest-programmatic-ctv-campaigns-reshaped-tv2026-03-10T08:59:14-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-jeff-green-why-i-spent-150mm-dollars-on-my-own-company2026-03-09T07:13:14-04:00monthly0.8https://www.thecurrent.com/media/streaming-disney-netflix-nbcu-ramping-ctv-measurement2026-03-05T17:11:19-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-mrc-pushes-changes-nielsen-big-data-panel-upfront-season2026-03-05T15:28:54-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-kellyn-christmas-vp-platforms-media-circana-stop-chasing-perfect-measurement2026-03-05T13:48:27-05:00monthly0.8https://www.thecurrent.com/media/streaming-could-netflix-sports-ambitions-grow-ad-business2026-03-04T12:11:52-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-india-smartphone-security-push-means-mobile-targeting-attribution2026-03-04T09:35:19-05:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-llm-prompts-media-buyers-using-right-now-ai2026-05-18T15:41:01-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-valeria-balaro-cmo-star-cmo-ai-reality2026-03-03T10:52:15-05:00monthly0.8https://www.thecurrent.com/media/streaming-3-stats-showing-what-paramount-warner-bros-giant-could-look-like-tv2026-03-02T14:08:39-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-wall-street-ad-tech-dashboards2026-02-27T17:15:33-05:00monthly0.8https://www.thecurrent.com/media/marketing-strategy-stagwell-avoiding-news-shrink-german-reach2026-05-18T16:02:33-04:00monthly0.8https://www.thecurrent.com/media/streaming-winter-olympics-triple-digital-ad-revenue-oura-figs-nbcuniversal-sports2026-04-30T06:02:08-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-tim-abraham-data-partnerships-emea-trade-desk-why-retail-media-boardroom-level-conversation-retailers2026-03-11T14:25:52-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-ventura-ecosystem-debuts-hisense-v-nexxen-matthew-henick-monetizing-tv-operating-systems2026-05-06T14:03:16-04:00monthly0.8https://www.thecurrent.com/innovation/culture-marketing-strategy-cannes-lions-enters-ai-era2026-05-18T15:58:06-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-retail-thg-plc-retail-media-director-rachhel-moss-beauty-purchase-data-advertisers2026-02-23T09:10:03-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-mark-mannino-vidmob-next-frontier-dsp-creative-data-revolutionize-programmatic2026-02-19T16:35:35-05:00monthly0.8https://www.thecurrent.com/media/streaming-interactive-ctv-australia-cautious-brightline-local-measurement2026-02-20T10:35:12-05:00monthly0.8https://www.thecurrent.com/media/streaming-sports-content-paramount-ctv-advertising2026-02-19T09:35:58-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-lukas-fassbender-the-trade-desk-cmo-measurement2026-02-18T15:11:21-05:00monthly0.8https://www.thecurrent.com/marketing/australia-social-media-ban-global-youth-marketing2026-02-18T14:31:28-05:00monthly0.8https://www.thecurrent.com/media/streaming-youtube-iron-lung-markiplier-movie-disney-ceo-premium-video-content2026-02-17T16:42:07-05:00monthly0.8https://www.thecurrent.com/media/streaming-india-fmcg-marketers-television-longer-sacred-ctv2026-02-17T13:24:27-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-jordan-rost-trade-desk-securing-future-live-sports-super-bowl-inventory2026-02-17T14:49:59-05:00monthly0.8https://www.thecurrent.com/video/opinion-measurement-backbone-ad-industry-jackelyn-keller-ctv2026-05-21T13:20:47-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-prebid-enters-agentic-ai-arena-programmatic2026-02-11T17:03:57-05:00monthly0.8https://www.thecurrent.com/media/marketing-strategy-newsletters-publishers-answer-ai-induced-traffic-collapse2026-05-18T16:02:48-04:00monthly0.8https://www.thecurrent.com/media/streaming-brands-super-bowl-measurement-record-ratings-live-sports2026-02-11T13:14:27-05:00monthly0.8https://www.thecurrent.com/media/streaming-india-cricket-ipl-rajasthan-royals-live-sports2026-02-11T13:12:39-05:00monthly0.8https://www.thecurrent.com/media/streaming-live-sports-ctv-reach-brands-super-bowl-olympics-best-western2026-02-10T14:13:47-05:00monthly0.8https://www.thecurrent.com/media/streaming-ctv-tiktok-measurement-operability-data2026-02-11T09:55:29-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-olympic-coverage-changes-pressure-monetize-news-publishers2026-02-10T11:51:16-05:00monthly0.8https://www.thecurrent.com/media/streaming-youtube-tv-budgets-scrutiny-measurement-data2026-03-03T09:21:58-05:00monthly0.8https://www.thecurrent.com/media/streaming-peacock-record-winter-olympics-streaming-viewership-early-ratings2026-02-11T09:32:26-05:00monthly0.8https://www.thecurrent.com/ad-tech/crawler-curling-crawling-and-selling-the-movie-streaming-sports-ai-olympics2026-05-08T16:36:57-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-sven-hagemeier-emea-the-trade-desk-why-the-open-internet-needs-strong-ssps2026-02-09T12:20:19-05:00monthly0.8https://www.thecurrent.com/media/streaming-record-super-bowl-ad-prices-bring-renewed-scrutiny-measurement2026-02-06T09:53:30-05:00monthly0.8https://www.thecurrent.com/media/marketing-strategy-battle-between-news-publishers-ai-bots-is-heating-up2026-05-18T16:03:17-04:00monthly0.8https://www.thecurrent.com/media/streaming-super-bowl-2026-spots-hit-10-million-ai-stars-nostalgia-dominate-nbcuniversal2026-02-04T17:13:18-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-lee-warner-city-studioss-top-chasing-fans-five-ways-brands-can-earn-fandom2026-02-04T14:42:48-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-nbcuniversal-winter-olympics-record-number-new-programmatic-advertisers2026-02-04T23:21:15-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-omnicom-ipg-merger-brings-global-scale-apac-marketers-think-local2026-02-04T13:26:34-05:00monthly0.8https://www.thecurrent.com/video/culture-the-world-cup-tv-ces-nascar-hisense2026-05-18T16:17:47-04:00monthly0.8https://www.thecurrent.com/video/opinion-video-vaynermedia-anthony-scarola-cleaner-greener-supply-chain2026-05-21T13:23:09-04:00monthly0.8https://www.thecurrent.com/ad-tech/what-the-tech-is-a-programmatic-deal2026-02-02T14:27:46-05:00monthly0.8https://www.thecurrent.com/video/video-for-context-media-fight-reclaim-journalism-big-tech2026-02-02T12:44:33-05:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-europe-ai-advertising-race-google-equal-access-data2026-02-05T14:21:15-05:00monthly0.8https://www.thecurrent.com/media/streaming-winter-games-reveal-modern-attention-why-it-matters-global-brands-olympics2026-02-02T12:40:51-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-stella-leung-svp-business-development-north-asia-why-chinese-brands-need-brand-equity-not-just-performance-marketing-win-globally2026-02-02T12:39:25-05:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-adcp-agentic-ai-new-advertising-battleground-digital2026-05-18T15:41:14-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-india-gdpr-dpdp-could-unlock-retail-media-budgets2026-01-28T09:13:03-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-sincera-cofounder-ian-meyers-scaling-at-the-trade-desk-ad-tech2026-05-08T16:47:22-04:00monthly0.8https://www.thecurrent.com/video/opinion-canvas-worldwide-paul-woolmington-agency-advertising-ai2026-05-21T13:24:48-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-advertising-coming-openai-chatgpt-advertisers-ai2026-05-18T15:41:29-04:00monthly0.8https://www.thecurrent.com/media/streaming-pay-per-view-paramount-programmatic-premium-ufc-events2026-01-21T13:05:35-05:00monthly0.8https://www.thecurrent.com/media/streaming-marketers-netflix-global-advertising-earnings-targeting2026-01-21T13:06:47-05:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-uk-considers-australia-global-trend-social-media-ban-under-16s2026-01-21T09:29:41-05:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-ai-necessary-not-sufficient-experts-agencies-strategy2026-05-18T15:41:42-04:00monthly0.8https://www.thecurrent.com/video/opinion-publicis-media-eric-levin-content-creators-entertainment-studios2026-05-22T05:59:43-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-atlantic-penske-media-vox-sue-google-alleged-ad-auction-manipulation2026-01-15T13:44:10-05:00monthly0.8https://www.thecurrent.com/media/streaming-netflix-youtube-video-podcasts-advertisers2026-05-22T11:59:54-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-talent-crisis-smaller-agencies-tech-ai-race2026-01-15T10:15:30-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-five-countries-watch-2026-gdpr-sports2026-01-13T13:34:11-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-mastercard-cheryl-guerin-next-frontier-payments-ai-driven-agent-pay2026-01-14T11:26:19-05:00monthly0.8https://www.thecurrent.com/ad-tech/eye-on-the-news-crawler-reading-tea-leaves-ces2026-05-08T16:37:40-04:00monthly0.8https://www.thecurrent.com/innovation/culture-streaming-disney-ai-driven-ad-planning-creative-tools-ces2026-01-08T15:59:25-05:00monthly0.8https://www.thecurrent.com/innovation/culture-ces-2026-marketers-agentic-ai-creators-retail-media2026-01-09T09:52:55-05:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-llm-ctv-campaign-planning-chatgpt-measurement-activation-62026-04-22T14:22:51-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-llm-ctv-campaign-planning-chatgpt-measurement-activation-52026-04-17T10:52:47-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-llm-ctv-campaign-planning-chatgpt-measurement-activation-42026-04-17T10:51:23-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-ai-llm-ctv-campaign-planning-chatgpt-measurement-activation-32026-04-17T10:51:00-04:00monthly0.8https://www.thecurrent.com/innovation/marketing-strategy-ai-llm-ctv-campaign-planning-chatgpt-measurement-activation2026-05-18T15:42:07-04:00monthly0.8https://www.thecurrent.com/media/data-privacy-publishers-back-openads-transparency-programmatic-ad-auctions2026-05-18T16:03:36-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-iab-tech-lab-ai-agentic-roadmap-adcp2026-01-06T15:17:00-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-emily-robinson-tvscientific-cmo-cfo-marketing-ai-building-partnerships-for-business-growth2026-01-06T15:17:40-05:00monthly0.8https://www.thecurrent.com/opinion/hr-block-cmo-jill-cress-ai-retention-engine-conversions2026-01-02T15:21:48-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-dan-kurtter-attain-data-quality-purchase-advertising2025-12-30T09:28:52-05:00monthly0.8https://www.thecurrent.com/marketing/ai-reshaped-marketing-media-disney-coca-cola-wpp-20252025-12-29T12:12:09-05:00monthly0.8https://www.thecurrent.com/innovation/culture-marketers-predict-streaming-measurement-ai-retail-20262026-05-18T15:57:45-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-tejinder-gill-the-trade-desk-guaranteed-india-media-demand-auction-programmatic-buying2026-02-13T11:49:33-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-video-the-trade-desks-lukas-fassbender-simplifying-measurement-advertisers2025-12-23T16:21:51-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-phil-duffield-the-trade-desk-advertisers-transparent-ai-programmatic-buying2025-12-22T18:18:15-05:00monthly0.8https://www.thecurrent.com/marketing/culture-marketing-strategy-6-ad-tech-ai-ctv-tv-measurement-google-stories-20262025-12-23T11:59:42-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-mark-connon-ceo-bombora-b2b-unlocking-future2025-12-22T16:42:04-05:00monthly0.8https://www.thecurrent.com/innovation/culture-15-ad-industry-ai-privacy-sandbox--20252026-05-18T15:57:26-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-supply-path-spo-advertisers-openpath-publishers-20252025-12-19T14:57:35-05:00monthly0.8https://www.thecurrent.com/ad-tech/crawler-column-slop-open-internet-agentic-ai2026-05-08T16:37:58-04:00monthly0.8https://www.thecurrent.com/opinion/mfa-collapsed-signal-quality-performance-frontier2025-12-18T14:21:15-05:00monthly0.8https://www.thecurrent.com/media/nbcuniversal-nbc-olympics-games2025-12-18T14:02:14-05:00monthly0.8https://www.thecurrent.com/media/tv-network-discrepancies-nielsen-big-data-panel-ratings2025-12-17T11:50:07-05:00monthly0.8https://www.thecurrent.com/marketing/ai-agents-holiday-budgets-retail-media2025-12-16T23:19:05-05:00monthly0.8https://www.thecurrent.com/marketing/dynamic-duos-teriyaki-madness-usim-fast-casual-ai-sports-sponsorships-data-insights2026-05-08T17:30:32-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-the-trade-desk-amber-browne-industry-false-narrative-ai2026-01-07T11:40:20-05:00monthly0.8https://www.thecurrent.com/media/tv-networks-historic-ratings-drops-nielsen-big-data-panel-vab-reports2025-12-16T13:16:05-05:00monthly0.8https://www.thecurrent.com/media/streaming-2025-media-mergers-acquisitions-streaming-20262025-12-17T10:31:02-05:00monthly0.8https://www.thecurrent.com/video/opinion-spotify-anne-bouttier-digital-advertisings-untapped-opportunity-audio2026-05-22T06:07:41-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-uber-advertising-scaling-billion-dollar-ad-business2025-12-11T16:53:49-05:00monthly0.8https://www.thecurrent.com/media/streaming-dazn-global-sports-play-media-buyers2025-12-11T16:57:24-05:00monthly0.8https://www.thecurrent.com/opinion/opinion-luma-partners-terence-kawaja-ai-lumascape-tech2025-12-10T16:20:30-05:00monthly0.8https://www.thecurrent.com/marketing/retail-shopping-wars-holidays-ai-agents2025-12-10T13:08:34-05:00monthly0.8https://www.thecurrent.com/ad-tech/culture-crawler-digital-media-hbo-omincom-acquisition-ipg-news2026-05-08T16:38:14-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-and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ggie-malek-understanding-business-creativity2026-05-22T13:36:40-04:00monthly0.8https://www.thecurrent.com/innovation/cannes-lions-advertising-marketers-implications-creativity-technolgy-ai2025-06-17T15:23:32-04:00monthly0.8https://www.thecurrent.com/media/streaming-canada-market-growing-fast-biggest-broadcaster-bell-media-first-party-data-ctv2025-06-16T17:31:09-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-will-doherty-open-internet-is-the-premium-internet2025-06-16T14:50:19-04:00monthly0.8https://www.thecurrent.com/innovation/cannes-lions-ultimate-guide-cannes-lions-festival2025-06-16T08:52:29-04:00monthly0.8https://www.thecurrent.com/media/streaming-messy-world-how-competitors-trying-unseat-nielsen-comscore-tv-currency-data2025-06-13T17:37:40-04:00monthly0.8https://www.thecurrent.com/innovation/culture-iab-australia-video-summit-biggest-opportunity-video-streaming-measurement2025-06-13T17:38:31-04:00monthly0.8https://www.thecurrent.com/video/opinion-the-trade-desk-jill-smith-how-differentiation-will-fuel-next-wave-retail-media2026-05-22T13:36:42-04:00monthly0.8https://www.thecurrent.com/innovation/cannes-lions-4-of-the-biggest-advertising-trends-to-watch-in-2025-ai-womens-sports-marketing2025-06-12T10:40:20-04:00monthly0.8https://www.thecurrent.com/innovation/culture-programmatic-pioneers-2025-sorrell-industry-leaders-predict-media-buying-ai2025-06-11T09:34:29-04:00monthly0.8https://www.thecurrent.com/opinion/the-open-internet-is-still-with-us2025-06-12T10:04:08-04:00monthly0.8https://www.thecurrent.com/video/video-for-context-evolution-of-audio2025-09-15T08:18:48-04:00monthly0.8https://www.thecurrent.com/marketing/retail-instacart-ocado-take-huge-step-forward-democratize-retail-data2025-06-10T10:31:57-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-samantha-jacobson-the-trade-desk-year-outcomes-reach-alone-wont-cut-it-measurement2025-06-10T09:27:32-04:00monthly0.8https://www.thecurrent.com/innovation/culture-sxsw-london-taking-over-advertising-beyond-hype-ai2025-06-09T09:31:42-04:00monthly0.8https://www.thecurrent.com/video/opinion-paypal-jenna-griffith-the-rise-ai-parallels-programmatic-adoption-retail-media2026-05-22T13:39:57-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-kargo-bailey-moore-director-product-marketing-smart-ad-spending-strategies-amid-uncertainty2025-06-06T13:26:00-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-streaming-audio-big-moment-listening-advertising-spotify-iheartmedia-siriusxm-digital2025-06-04T15:44:53-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-gabe-richman-gm-the-trade-desk-identity-imperative-ma-defining-future-addressability2025-06-03T17:11:18-04:00monthly0.8https://www.thecurrent.com/marketing/readout-71-streaming-subscriber-gains-ad-plans2025-06-04T10:39:42-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-analyzed-hiring-data-predict-advertising-going-next2025-06-03T09:16:40-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-emily-schwinge-razorfish-rethink-crm-digital-age2025-06-02T16:58:37-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-why-agencies-buying-ad-tech-firms2025-05-30T13:16:07-04:00monthly0.8https://www.thecurrent.com/media/streaming-netflix-oztam-milestone-streaming-measurement-australia2025-05-30T10:20:09-04:00monthly0.8https://www.thecurrent.com/media/streaming-sports-content-growing-faster-streamers-tv-movies2025-05-29T15:39:33-04:00monthly0.8https://www.thecurrent.com/media/streaming-nonalcoholic-brands-reaching-new-generation-sports-fans-ctv2025-05-29T09:13:58-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-jeremy-randol-siriusxm-media-audio-sale-marketing2025-05-28T16:53:09-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-matt-sattel-openx-supply-path-optimization-data-driven-commercial-terms2025-05-27T16:29:47-04:00monthly0.8https://www.thecurrent.com/innovation/culture-retail-streaming-ctv-media-iab-european-digital-ad-spend-search2025-05-27T16:17:00-04:00monthly0.8https://www.thecurrent.com/ad-tech/office-hours-what-is-attribution-modeling2025-05-23T14:04:12-04:00monthly0.8https://www.thecurrent.com/innovation/culture-marketing-strategy-empathy-scale-headspace-dotdash-meredith-programmatic-io-ai2025-05-23T13:33:05-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-iab-new-vp-ai-caroline-giegerich-advertising2025-05-22T16:11:16-04:00monthly0.8https://www.thecurrent.com/media/streaming-us-upfront-trends-different-uk2025-05-27T09:20:51-04:00monthly0.8https://www.thecurrent.com/video/culture-inside-the-golden-state-valkyries-first-game-building-wnba-team-chase2026-05-18T16:17:01-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-janine-flaccavento-dentsu-agility-wins-retailers-thrive-uncertain-holiday-season2025-05-22T09:41:21-04:00monthly0.8https://www.thecurrent.com/innovation/culture-cairns-crocodile-2025-marketers-budgets-podcasts-retail-media-australia2025-05-21T11:44:14-04:00monthly0.8https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0monthly0.8https://www.thecurrent.com/marketing/data-privacy-google-ad-tech-monopolist-us-judge-rules-industry2025-04-17T19:11:55-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-samsung-kevin-beatty-premium-gaming-converging-ctv-iab-playfronts2025-04-17T09:20:25-04:00monthly0.8https://www.thecurrent.com/innovation/culture-streaming-future-tv-advertising-australia-measurement2025-04-16T17:19:16-04:00monthly0.8https://www.thecurrent.com/media/streaming-ctv-audio-weather-tariff-storm-social-media-survey-iab2025-04-15T17:12:00-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-erin-lanuti-omnicom-brands-ai-search-playbook-reputations-risk2025-04-15T17:05:14-04:00monthly0.8https://www.thecurrent.com/media/streaming-sports-sky-media-opens-premier-league-real-time-programmatic-ad-buying2025-04-14T09:21:30-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-john-shankman-strategy-aditude-digital-ad-supply-chain2025-04-15T14:27:50-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-dooh-advertising-programmatic-growth-fuels-global-ctv2025-04-10T16:41:59-04:00monthly0.8https://www.thecurrent.com/media/streaming-sports-nba-blazers-bulls-viewership-fans-advertisers2025-04-10T11:01:11-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs2025-04-08T18:44:44-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-shana-hale-vp-creative-attention-emotion-wins2025-04-07T20:18:59-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv2025-04-07T16:56:18-04:00monthly0.8https://www.thecurrent.com/innovation/culture-ad-week-europe-2025-media-buyers-ai-broadcasters-ad-tech-retail-media2025-04-08T09:01:08-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-sams-club-ryan-burns-navigating-future-retail-media2025-04-04T16:39:28-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-dan-larmkan-keynes-digital-ceo-streaming-live-sports2025-04-03T17:06:22-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-gaming-ad-channel-iab-playfronts2025-04-03T12:42:26-04:00monthly0.8https://www.thecurrent.com/media/streaming-spotify-launches-ad-exchange-generative-ai-uid2-ad-dollars2025-04-03T10:13:29-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai2025-04-05T12:20:53-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-larry-fitzgibbon-tastemade-acquisition-shoppable-media2025-04-01T18:18:41-04:00monthly0.8https://www.thecurrent.com/marketing/streaming-europe-success-netflix-amazon-advertising2025-04-02T16:49:05-04:00monthly0.8https://www.thecurrent.com/media/streaming-bbc-studios-id-solution-global-advertisers2025-03-31T13:18:31-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-nicole-scaglione-ctv-streaming-netflix-commerce2025-03-28T08:25:57-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-fubo-dina-roman-women-sports-march-madness-strategy-streaming2025-03-27T13:46:41-04:00monthly0.8https://www.thecurrent.com/marketing/stagwell-survey-emea-advertise-news-media-buyers2025-03-26T16:35:46-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-matt-spiegel-transunion-tech-stack2025-03-27T13:48:09-04:00monthly0.8https://www.thecurrent.com/marketing/leaders-dynamic-duos-sue-morelli-jen-dass-data-driven-audience-targeting2026-05-08T17:27:58-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-mike-hauptman-adlib-ceo-retail-media-how-can-it-scale2025-03-25T09:41:40-04:00monthly0.8https://www.thecurrent.com/marketing/data-privacy-dsps-clean-supply-chain-green-media-summit2025-03-24T10:54:06-04:00monthly0.8https://www.thecurrent.com/marketing/eu-says-google-search-violated-competition-rules-in-preliminary-findings2025-03-25T10:57:56-04:00monthly0.8https://www.thecurrent.com/media/streaming-ad-supported-formula-global-advertisers2025-03-20T17:06:56-04:00monthly0.8https://www.thecurrent.com/marketing/readout-73-personal-care-shoppers-open-internet-ads-sway-purchase-decisions2025-03-20T09:13:16-04:00monthly0.8https://www.thecurrent.com/innovation/culture-3-takes-how-ai-is-overhauling-advertising-marketecture-live2025-03-19T16:56:59-04:00monthly0.8https://www.thecurrent.com/opinion/opinion-kris-tait-croud-director-global-brands-value-local-precision2025-03-19T11:40:04-04:00monthly0.8https://www.thecurrent.com/marketing/marketing-strategy-scope3-anne-coghlan-ai-media-buying-brand-safety2025-06-18T14:18:36-04:00monthly0.8https://www.thecurrent.com/media/streaming-future-media-forum-appointment-tv-bvod-australia2025-03-18T10:06:25-04:00monthly0.8https://www.thecurrent.com/media/streaming-british-broadcasters-relaunch-rebrand-ad-budgets-bbc-netflix-tv2025-03-18T12:40:52-04:00monthly0.8https://www.thecurrent.com/marketing/liveramp-ceo-scott-howe-connected-data-identity2025-03-14T16:28:12-04:00monthly0.8https://www.thecurrent.com/media/streaming-netf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