Co-founder and CEO, ID5.io

Mathieu Roche

Chris Ebmeyer, SVP Director of Media Services at 160/90  explores how marketers can account for the “messy” nature of today’s digital advertising landscape.

How to manage this messy moment in digital advertising

CBC announced that it’s offering ad inventory programmatically for the first time, reflecting changing media strategies and viewing habits for live sports in Canada.

How programmatic is changing the game for live sports in Canada

The 2024 IAB NewFronts sees news publishers sound off on brand safety lists, women’s sports enter the scene and a cluster of new CTV offerings.

The IAB NewFronts puts a spotlight on news publishers and women’s sports in a critical year for both

As some sports gain traction outside of their main markets, streamers could benefit from identifying those that are spiking in popularity around the world.

How sports could be a global gold mine for streamers and advertisers

Retail media shines in 2023’s digital ad revenue surge despite industry concerns, according to IAB’s 2023 Internet Advertising Revenue Report. 

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Ford’s Chief Futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

The industry innovator is leading the market again, shifting its focus to the metrics that matter

Doubt Netflix at your own peril 

Universal measurement standards for carbon emissions are set to be released by GARM and Ad Net Zero this year at Cannes Lions.

Sustainability could get a boost when universal standards come out at Cannes Lions

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Connected TV (CTV) is picking up steam as a way to get more small, local and regional businesses to advertise, especially programmatically.

Why streamers like Disney, NBCUniversal and Paramount are courting small businesses

As retail media evolves beyond retail networks, many in the audio industry see an opportunity to strike a harmonious relationship that could benefit both parties.

Audio and retail are getting in tune with one another

Measurement is becoming a bigger factor in the upfronts as networks’ authenticated ad space matches up with retailers’ verified buyers.

Retail data is entering the upfronts as measurement gets more important

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

From connected TV to digital out-of-home to audio, DTC brands are finding new ways to reach their customers.

DTC brands increasingly see the advertising opportunity on the open internet

Welcome to the first Olympics in the live sports era of the streaming wars.

French advertisers eye the opportunity of a century in Paris 2024

During the Green Media Summit in New York last week, ad industry professionals expressed that a more sustainable future may require regulation and peer pressure.

The ad industry grapples with going green

B2B brands are becoming more consumer-like and leaning on live sports to reach their audiences.

Why are so many B2B firms sponsoring the Olympics?

More than 14,000 people attended the inaugural Web Summit Qatar in February 2024 to hear about the Middle East’s digital transformation.

The AI revolution is coming for advertising: Top takeaways from Web Summit Qatar 

In today’s marketplace, women are still very much underrepresented in ads, despite holding the majority of spending power.

What brands can learn from Stanley and the buying power of women

To engage with fans during the 2024 Super Bowl, brands innovate across channels as viewers turn to new ways to watch the game.

For the 2024 Big Game, brands go omnichannel and fans stream

If journalism isn't around, how will generative A.I. models feed new information?

Why it makes business sense for A.I. models to keep journalism around

Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles.

Big Tech and journalism battle over proposed legislation in California

Advertisers felt ‘March Madness’ after the intense demand for women’s basketball. We're breaking down why the game is breaking through.

Advertisers are taking notice of the power and scale of women’s sports after March Madness

Advertisers take notice of the power and scale of women’s sports after March Madness

On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data.

How quality commerce data is changing the landscape for advertisers

As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising

Why brand-funded shows are getting bigger on streaming

In this edition of The Current Report, we dive into another way AI is changing our world.

How AI can help combat streaming indecision

Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV.

Advertisers build their strategy around the TV screen

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Stories about the emerging retail media market, including the latest brand partnerships.

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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